What should be in your downloadable Presskit?
In nearly all cases, a Presskit .ZIP should include:
01) The highest quality photos you have of yourself. Include at least one photo that you know you'd want to see used online or within a flyer for an event you'll be booked at.
02) .jpeg or .png format copies of your logos. These can be for the record label your signed to, a performance crew you are a part of, even your own 'Logotype' of your stage name. If you are a more established act with a booking contract and production rider - be sure to include the logo assets the promoter is being required to use within this package.
03) A text document (typically .txt format is best so the end user doesn't need a special program to open it) that includes a listing of how your performer name is spelled and any special capitalization, a list of your affiliations, and a bio of your previous accomplishments and upcoming projects or releases. And whenever possible, including a list of people who are supporting you as a performer (in whatever format is applicable) or who you have performed alongside. With just these three elements you are providing *most* of what a promoter needs to present you in a professional way to their local event base.